Fair Trade Certified

Fair Trade coffee

If you enjoy a cup of coffee with breakfast, lunch or just with a smile you help make up 400 billion a year cups, or 12,000 cups per second. But for many of the world’s 25 million coffee farmers, making a profit can be very difficult. Diamond Beverages main fair-trade supplier from Java Work Coffee.  Fair Trade can help by providing a guaranteed minimum price for coffee beans that are produced. The fair Trade program may then improve social and economic life in the coffee producing areas in the world.

Coffee was believed to be first consumed around 500 A.D… In Ethiopia, Today, the crop is enormously valuable to the economies of many developing countries.

Small family farmers grow over 50% of the world’s coffee. Most of the coffee-dependent workers worldwide are in the global South, especially in Brazil, Vietnam, Colombia, Indonesia, and Mexico. Coffee farmers are extremely vulnerable to the volatile international market. It takes four years for a coffee plant to yield fruit – making it very difficult for farmers to respond quickly to fluctuating market prices. As a result, they often have to sell to intermediaries for low prices.

In 1962 international governments meet to discuss the issues with the coffee market. They agreed on minimum coffee value to promote coffee consumption. Unfortunately the agreement fell through some years later. 1in 1994 the same issues were re-visited Though the sale of coffee prices were not regulated.

Between 1999 and 2003, coffees popularity increased considerably. There was an overproduction of low quality coffee which dragged down the world market price of high quality coffee. At their lowest, coffee prices fell to an extreme low of $US 0.45 per pound. The coffee crisis forced hundreds of thousands of farmers out of business.

Fair Trade in your cup

Fair Trade offers an alternative to conventional coffee markets. Through Fair-trade certification, coffee producers are offered a minimum price that covers the costs of sustainable production. This allows business owners to pay their employees responsibly and retain a well-functioning agriculture.